Go Smart Releases Call Tracking Feature
CallModo lets advertisers assign unique phone numbers to each campaign to see which ones generate results.
Posted Feb 20, 2013
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Go Smart Solutions has launched CallModo, a call tracking solution allows business owners to assign unique phone numbers to each promotional channel, whether print, online, radio, or television, to track where and who every lead call comes from.

The service also offers an "Enhanced Caller Info" feature that automatically pulls in additional contact information, including name, email, physical address, company, and social networks.

"By giving advertisers highly detailed information about their callers, even down to their social network profiles, we're delivering unprecedented lead data that will enable them to better handle, communicate with, and close those leads" said Misty Lackie, CEO of Go Smart Solutions, in a statement.

Using the online dashboard, users can set up call tracking numbers for each of their advertising sources. When calls are received to the numbers, CallModo tracks where and who the call is coming from, enabling the user to see which channels generate the most leads. Detailed reports give users a breakdown of calls received by source, calls received in a specified date range, and callers' contact information. With built-in CRM capabilities, the software also transfers each caller to a unique contact record that can be accessed and exported as needed.

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