Get Satisfaction, a provider of customer engagement platforms, last week announced significant enhancements to its customer engagement platform that expands the company's Get Satisfaction Anywhere strategy.
Get Satisfaction Anywhere enables companies to engage with their customers anywhere they are: on their Web sites, within Facebook, via organic search, and on mobile devices.
The enhancements include the new Get Satisfaction Engage, a widget architecture that allows community managers and business users to embed their customer communities in multiple online touch points within their Web sites and across product, e-commerce, and support pages. Get Satisfaction Engage brings the power of social conversations to Web properties at any granular level.
"For the first time, companies now can blend social conversations anywhere on their Web sites instead of relegating social to separate destination channels, such as Facebook or forums," said Wendy Lea, CEO of Get Satisfaction, in a statement. "Now customer conversations and advocacy—the essential purchase drivers in today's socially connected world—can be an integral part of any e-commerce site or Web page, accelerating customer acquisition."
Get Satisfaction Engage Capabilities include the following:
In Context: Present pertinent social conversations such as Q&A, testimonials and praise that are contextually relevant to specific product, e-commerce, support and marketing landing pages.
- Branded Community: Configure the look and feel of the customer community to your corporate brand.Inline User Experience: Embed customer community on any page of the brand site socustomers and prospects can engage in conversations without leaving the page.
- Configurability: Designate the functionality, content, and headings for each instance of the embedded community to match its specific goals. For example, configure an ecommerce product page with only praise conversations or a support page with question and answer conversations.
- Self-service: Community managers can update customer communities as needs change.
"We are implementing Get Satisfaction Engage so that we can more seamlessly integrate our community throughout our eLearning product suite," said Kishore Balakrishman, program manager at Adobe Systems. "This allows our customers to share their best practices with each other within the appropriate context."
Get Satisfaction Engage is in limited availability to select customers. General availability is May 30.