Emailvision a provider of software as a service (SaaS) for email marketing, launched Campaign Commander Email and Mobile Edition 7.5. The latest version of Emailvision's flagship product introduces new product capabilities that help online marketers boost the relevancy and customer engagement from subscribers, followers, and fans.
Campaign Commander now supports Japanese and Korean, bringing the total number of languages supported to 16. The others are U.S. and U.K. English, French, German, Dutch, Spanish, Russian, Swedish, Italian, Danish, Brazilian and European Portuguese, and simplified and traditional Chinese.
Version 7.5 was also designed to help companies deliver greater return on investment from their online marketing campaigns by adding new subscriber behavioral data and customer preference information. Using this information, online marketers can shift their campaign strategies from one size fits all to highly tailored campaigns that target subscribers with compelling products and services.
The 7.5 update to Campaign Commander allows marketers to share their campaigns across 16 global social networks, report on how often email campaign content has been shared, calculate the reach of messages, and identify the top influencers within their mailing lists. A new Facebook forms tool also allows brands to create customized email and data capture from their Facebook pages.
"We set out to make Campaign Commander the most international campaign management software service. Our services now operate in 16 different languages and social networks, and this means that companies of all sizes can run campaigns on a global level without sacrificing local relevancy or efficiency," said Nick Heys, CEO of Emailvision. "We fully support these clients with local support and services people on the ground in 18 countries around the world.