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EasyAsk Introduces the Quiri Natural Language Interface for SugarCRM
The mobile solution connects to SugarCRM in real time with a one-button interface for smartphones and tablets.
Posted Apr 24, 2012
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EasyAsk, a provider of natural language technology, today introduced EasyAsk Quiri for SugarCRM. The new solution provides an interface that gives sales people and managers access to information and intelligence within the SugarCRM platform.

EasyAsk Quiri uses patent-pending technology to engage users with Siri-like built-in speech recognition and natural language processing. Users can speak their business questions and get immediate answers; they tap a microphone button and speak a request and Quiri retrieves the answer from existing corporate data.

In addition, EasyAsk Quiri for SugarCRM enables entire sales organizations to track, analyze, and manage sales operations within SugarCRM. EasyAsk is an integrated module running inside the SugarCRM platform, connecting directly to live SugarCRM data to provide real-time results to mobile devices, filtering the data based on the SugarCRM security model and delivering information through trusted, encrypted connections.

"By collaborating with EasyAsk, we are taking further steps to enable the mobile workforce and boost productivity," said Clint Oram, chief technology officer, vice president of product strategy, and co-founder of SugarCRM, in a statement. "We look forward to delivering a combined solution that encourages broad user adoption throughout the organization, is simple to use, and enables customers to extract insight from their CRM systems effectively. At the end of the day, we're making it easier for our customers to do business."

Using EasyAsk for SugarCRM, sales executives, managers and teams can ask critical questions and make important requests like the following:

  • "Which deals slipped last month?" to identify forecasted deals that didn't close;
  • "When did the orders for XYZ Supply ship?" lets a sales person know if he has delivered before his next interaction with a client;
  • "Show deals in the pipeline this quarter" to provide a sales executive with an update on the state of the sales pipeline;
  • "What's my next appointment?" helps keep a sales person on top of his or her daily agenda;
  • "List deals greater than $50,000" to identify large sales opportunities and to display all relevant information about the opportunities.

After asking a question, EaskAsk enables drill-down and exploration, rich charting, and display options. Users can refine questions until satisfied and, with a single button, users can share and save reports to collaborate on time-sensitive decisions. EasyAsk further enhances results by returning existing reports from SugarCRM, EasyAsk, or other sources that are related to the topics of the question.

"We recognized that Apple's Siri was a paradigm shift in the way people interact with smartphones, and EasyAsk is changing the way people interact with business applications," said Craig Bassin, CEO of EasyAsk, in the statement. "Sales people can simply ask their iPhone or Androids for what they need, as if they were asking a colleague. The Quiri integration with SugarCRM will provide tremendous gains in productivity and sales insight. The impact is immediate and dramatic."


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