Demandware, a provider of on-demand e-commerce solutions, today announced the availability of a new Pinterest integration from Demandware Labs, the company's experimental research center dedicated to applications and innovations that extend the core functionality of the Demandware Commerce platform.
The integration between Demandware Commerce and Pinterest provides retailers with a way to enable consumers to share product content among the more than 12 million Pinterest users via the Pin It button displayed on e-commerce product pages.
For retailers, the key benefits of the Pinterest integration include the following:
"Pinterest has had extremely positive adoption rates and we wanted to make sure our clients could leverage this exciting new tool to drive their online revenue. Our labs team was quickly able to develop this valuable integration and now it's in the hands of our clients for adoption. This is another great example of how our commerce platform can be easily extended to meet the demands of today's consumers," said Jamus Driscoll, senior vice president of marketing at Demandware, in a statement.