Constant Contact yesterday introduced significant upgrades to its contact management and file storing services, while also bolstering mobile capabilities for its more than half a million customers.
Constant Contact's new contact management and reporting features provide small businesses with contact management in the same platform as their suite of online marketing tools. Whether they engage contacts through email, events, or social media, small businesses can now keep tabs on interaction history, such as newsletter opens, click-throughs, and event attendances.
Additional insights from Constant Contact include the ability to see which list growth tactics are working best. The new "did not open" email report lets small businesses see who has not been recently engaging with their brands, opening up opportunities for re-engagement.
"With these upgrades, our customers can better keep track of their contacts and engage in deeper relationship-building than ever before," said Ken Surdan, senior vice president of product at Constant Contact, in a statement. "We are committed to providing our customers with the most innovative and powerful marketing solutions available, equipping them with the necessary tools to become the best marketers they can be."
Constant Contact also added several new features to its MyLibrary image and document-storing feature. Customers can now upload Microsoft Word, PowerPoint, and Excel documents in addition to PDF and image files into their accounts, and a new drag/drop interface allows customers to pull images from their desktops or Facebook and Instagram profiles. The option of expanded document storage space is available as well.
For the small businesses marketer on the move, Constant Contact has also launched the MyLibrary mobile application for both iOS and Android. From their mobile phones, customers can view and upload documents into their accounts, edit file names and descriptions, and copy file URLs for quick sending via text or email.
MyLibrary mobile follows hot on the heels of Constant Contact's refreshed Quickview email marketing editing and reporting application for iOS, featuring editable mobile email templates.
"The incredible response to the new Quickview app shows how important mobile technology has become to small businesses," said Jim Garretson, mobile product manager at Constant Contact, in a statement. "They need to be able to create and edit their marketing campaigns on whatever device is within arm's reach. These new mobile apps, like all our products, have been developed to make things easier and more efficient for the time-starved small business owners."