Constant Contact has added to its mobile email marketing capabilities, including mobile email list building, location-aware text check-ins, and more, through a series of integrations. All of these mobile tools are available today in Constant Contact's MarketPlace.
The new integrations offer more ways for Constant Contact customers to stay engaged with their increasingly mobile customer base. Made possible through Constant Contact's AppConnect Development Platform, which provides developers with open APIs to develop third-party applications, these new apps include the following:
- iCapture: Small businesses can use this app to capture names, email addresses, and even preferences from customers and add them to their Constant Contact account automatically. Small businesses can even work offline to gather contact information from perspective customers at networking events or tradeshows.
- RoundBuzz: This integration helps small businesses grow their email marketing lists through location-aware text check-ins. With RoundBuzz, small businesses can collect email addresses by prompting customers to join their mailing lists once they check-in to their locations. The app also lets small businesses offer customers discounts and rewards for checking in.
- AdLeads:: Small businesses can grow their Constant Contact email lists by creating mobile sign-up ads through AdLeads. The mobile ad campaign will run across top mobile apps, like Where's My Droid, iFishing, Color Effects, Battery Booster, top music apps, and many others.
- Ez Texting: With Ez Texting, small businesses can run text messaging campaigns to their Constant Contact Email Marketing subscribers. Ez Texting helps small businesses promote their businesses and run text-to-join campaigns, polls, and contests.
- Mojaba: This integration creates mobile sign-up forms to join Constant Contact mailing lists for mobile Web sites that work on all smartphone browsers. Small businesses choose the mailing lists they would like contacts added to and the mobile form is automatically built with no programming required.
"More and more, we're seeing that small businesses are wanting to go mobile in their operations. In fact, a recent Constant Contact survey suggests that 66 percent are starting to dip their toes into the water," said Joel Hughes, senior vice president of strategy and corporate development at Constant Contact, in a statement. "That said, the major barrier to full mobile adoption for small businesses continues to be time and access to easy-to-use tools. Our goal is to find and integrate with the tools that both enhance our current mobile offerings and make mobile marketing as easy as logging into your Constant Contact account."