Blackbaud Releases New CRM Product

Blackbaud has enhanced its Blackbaud CRM product for nonprofits with new membership features, a simplified user interface accessible on mobile devices and intuitive duplicate management options.

"This latest release of Blackbaud CRM has incorporated significant user feedback in the design of new features to deliver enhancements that help nonprofits save time and more efficiently manage their constituent relationships, so they can spend more time on their missions," said Eric de Jager, Blackbaud's vice president of product management, in a statement.

Blackbaud CRM brings together fundraising, online applications, actionable prospect research and analytics, and multichannel direct marketing together in one platform to enable an integrated view of the constituent experience across an organization. The new version now features the following:

• A simplified user experience that lets users access key functions via mobile devices and the Web;
• New role-centers and dashboards tailored to the individuals' use;
• Enhanced membership features: Setup and processing has been simplified through the use of a setup wizard, supporting a variety of membership models, including alumni and other dues- and contribution-based memberships, allowing flexibility for monthly, annual and lifetime programs;
• Data processing improvements: enhanced duplicate management and data entry tools with more configuration options, allowing users to effectively manage high-volume direct marketing and integration from multiple data sources;
• Multichannel marketing: new features designed to execute and analyze multichannel appeals more effectively, enhanced search engine optimization options, and content management system (CMS) improvements to enable efficient and agile Web design.

The system improvements come as AmeriCares, the American Heart Association, the Boy Scouts of America, Mission of Mercy, and the University of Toronto each recently selected Blackbaud CRM. In support of its $2 billion Boundless campaign, publicly launched in November, the University of Toronto will use Blackbaud CRM to support its development, alumni relations, and stewardship activities. "Blackbaud CRM will help us improve our data integrity and sharing across the university, while helping us to work with people who may want to support our students and faculty," said David Palmer, the University of Toronto's vice president of advancement. "It will empower our staff with planning, business intelligence and reporting tools so they can analyze, track, and improve the overall performance of our advancement programs. Ultimately, it will be a key tool in helping us support the University's dual missions of teaching and research."

---