Allegiance, a provider of voice of the customer intelligence technology and services, has released Allegiance Spotlight, a data mining product built for business users who need to get high-value insights from large customer datasets quickly and easily.
Offered as a Web-based, software-as-a-service (SaaS) product, Spotlight automatically analyzes every possible pattern in a dataset and illuminates areas that will provide the maximum lift in business outcomes. When all customer data are combined from across surveys and other systems like CRM and ERP, Spotlight reveals the business story behind customer feedback and guides real business decisions that increase revenue and decrease costs.
"Spotlight analyzes enormous numbers of patterns in a few seconds. It would take an analyst team months to deliver the same results," said Adam Edmunds, president and CEO of Allegiance, in a statement. "By uncovering opportunities without the time and cost of traditional analysis, Spotlight gives businesses the knowledge and ability to drive significant change in their organization."
Allegiance Spotlight enables organizations to do the following:
- Uncover high-value insights hidden in large datasets. Spotlight uses proprietary, patent-pending data mining technology to analyze every possible pattern in a dataset and automatically prioritize and display the patterns that represent real business opportunities.
- Get prioritized results in seconds. Spotlight consistently mines trillions of patterns and delivers prioritized results in seconds.
- Include any type of data. Spotlight analyzes a variety of customer data sources so companies can discover patterns from a broad range of inputs.
- Easily configure analyses. Spotlight is built for business users, not just data geeks, and it offers a simple configuration wizard to help users select the data they want to mine.
"Spotlight is a big breakthrough," said Justin Thompson, director of customer insights and recovery at JetBlue Airways, in the statement. "It's allowing us to focus less on turning data into insights and more on turning insights into actions. That's exactly where we need to be."