Aimia, a Canadian provider of loyalty management, has purchased Smart Button, a loyalty technology provider for national retailers and other organizations, for $18 million.
The acquisition strengthens Aimia's global growth strategy and its presence in the U.S. retail loyalty market. While complementing Aimia’s existing products and services, the acquisition of Smart Button will increase the breadth and depth of Aimia's loyalty product and client portfolio.
"Aimia's passion is helping our clients create deep and lasting relationships with their customers," said Michael Zea, president and CEO of Aimia in the U.S., in a statement. "Smart Button is a great addition to the Aimia family and provides increased access to the high potential U.S. loyalty market, complementing our existing U.S. presence."
"The combination of Smart Button's platform and Aimia's unmatched reach and full suite of offerings in the loyalty services market will provide new and existing clients with turnkey loyalty solutions that meet their needs," said Smart Button president and CEO, Philip M. Sugar, in a statement.