8thBridge yesterday released an update to its social commerce platform, 8thBridge Graphite. Graphite 3 unlocks the value within social graph data and provides brands an entirely new way to connect with and understand people.
Brands can now be much more relevant to their customers by linking a customer's social identity with an explicit understanding of their product interests with Graphite 3.
Graphite 3 provides marketers with the following core capabilities:
"Graphite 3 lets brands see their customers as people instead of just consumers for their products, because people are more than what they buy," said Wade Gerten, founder and CEO of 8thBridge, in a statement.
Graphite 3 is available today in beta for existing 8thBridge clients and it will be available to new clients this summer.