Prolifiq Releases ENGAGE for Life Sciences Companies
ENGAGE Uses big data to recommend next steps of customer engagement.
Posted Oct 15, 2013
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Prolifiq Software today released ENGAGE, the newest application added to its mobile engagement platform that life sciences companies use to bring their data to life with dynamic data recommendations.

ENGAGE harnesses customer data to provide actionable next steps and real-time methods for field force and customer interaction.

With ENGAGE, reps receive customer activity alerts and suggestions of the best, next action to take with their customers. ENGAGE launches Prolifiq apps from recommended actions, to show and share content, invite customers to an event, send email, and connect with experts to answer customer questions.

"Life science companies struggle with how to use their data in a timely manner in a customer-centric model," said Hemingway Huynh, chief technology officer at Prolifiq, in a statement. "Traditional, semi-annual POAs (plan of actions) can now be modified and executed in real time. ENGAGE allows for dynamic planning that builds intelligently on disparate data sets, while providing reps the narrative of the data. With fewer reps in the field, making them smarter and more nimble creates more value and more top-line revenue."

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