Clarabridge Partners with Brandwatch to Extend its Clarabridge Social Solutions
Strategic partnership will optimize customer experience management across structured and unstructured data.
Posted Jun 25, 2013
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Clarabridge, a provider of intelligent customer experience management (CEM) solutions, and Brandwatch, a provider of social analytics and monitoring solutions, today announced a strategic partnership to bring superior intelligent customer analysis to social analytics. Businesses across all industries can now take advantage of an integrated solution to analyze both structured customer data and the unstructured data within social media to gain a more in-depth and holistic view of customers.

Clarabridge has integrated Brandwatch into its Clarabridge Social platform, providing seamless access to social data. For clients, this means a single hub to listen, understand, and act on all customer feedback, from all sources with a deeper level of customer intelligence.

Brandwatch's proprietary social crawling technology captures data from millions of sites in more than 25 languages across a wide range of social networking platforms, such as Twitter, Facebook, forums, blogs, news sites, Weibo, RenRen and more.

The intelligence provided through the Clarabridge sentiment and text analytics platform enables organizations to weed through the millions of social posts, eliminating spam and focusing on insightful posts. Combined with key customer metrics, organizations can leverage out-of-the-box technology, including an 11-point sentiment scale, one-click root cause analysis, statistically and contextual relevant alerts, and insights decks specifically created for social data.

"Our partnership with Brandwatch provides our customers with an integrated end-to-end solution for social media, further expanding our Clarabridge Social offering. The level of rich social media data provided by Brandwatch, coupled with the intelligent analytics and operational capabilities of Clarabridge, adds up to the most sophisticated CEM hub available on the market. and that is incredibly beneficial to our customers," said Sid Banerjee, CEO of Clarabridge, in a statement. "We're looking forward to the opportunities that this affords our customers."

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