Logo
BodyBGTop
Adobe Releases New Document Cloud to Transform E-Signatures
Adobe offers businesses a more convenient way to manage and store contracts.
Posted Mar 17, 2015
Page 1

Adobe today released its Document Cloud solution, designed to minimize the use of paper in offices and maximize the efficiency of salespeople when they are interacting with customers.

"Businesses are stuck in document-based processes that are slow, wasteful, and fragmented," Bryan Lamkin, senior vice president of technology and corporate development at Adobe, said in a statement. "Adobe Document Cloud will revolutionize and simplify how people get work done with critical documents."

Document Cloud is a set of integrated services that allows users to create a consistent, cloud-based storage hub for all of their sensitive documents. Integral to it is Adobe Acrobat DC, which will make it easier for users to manage their signed forms.

The product will be mobile-friendly. The "Mobile Link" capability is designed to smooth the transition many people experience between desktop and handheld devices. ESign services, previously known as Adobe EchoSign, will make the documents accessible from any device. Users will also be able to track their documents to see who has opened them and when. The mobile version will feature two apps, Acrobat Mobile and Fill and Sign, which will enable users to sign documents from their cellphones and tablets. Likewise, cameras in portable devices can be used to scan paper documents and convert them to a form. If a person receives a contract in the mail, for instance, she no longer has to go through the process of signing, scanning, and emailing it to the designated recipient. Since she can create a profile in the document cloud, she can also automate the process of filling out forms with her pertinent information.

Document Cloud will integrate with Adobe Creative Cloud and Marketing Cloud, so users will be able to leverage both platforms for photos or images to incorporate into the forms, invoices, and contracts they want to create.

"Anyone who does a lot of document processing will see increased efficiencies, and the product will make it easier for them to get contracts negotiated and signed," Brent Leary, cofounder and partner at CRM Essentials, says. "I think that's the key benefit."

Leary points out that for Adobe, the release represents further commitment to the subscription-based model it began offering customers in 2013. The product can be bought on a one-time basis, but subscribers who pay monthly will be granted access to the new programs.

Leary also states that Adobe needs to better address the potential security concerns of customers. More conservative, cautious buyers might be turned off by the growing amount of sensitive information that they're being asked to place in the cloud. "It's not as big a hurdle to cross as it was five years ago, but [Adobe still has] to address it," he says.

Page 1
To contact the editors, please email editor@destinationCRM.com
Every month, CRM magazine covers the customer relationship management industry and beyond. To subscribe, please visit http://www.destinationCRM.com/subscribe/.
Related Articles
New technology enables companies to close deals faster and satisfy compliance issues—all while cutting costs.
Going digital doesn't have to mean losing the personal touch.
New features include email personalization and improved audience targeting
 
Search
Popular Articles
 

BodyBGRight
Home | Get CRM Magazine | CRM eWeekly | CRM Topic Centers | CRM Industry Solutions | CRM News | Viewpoints | Web Events | Events Calendar
DestinationCRM.com RSS Feeds RSS Feeds | About destinationCRM | Advertise | Getting Covered | Report Problems | Contact Us