Acquity Group and Demandware Partner to Enhance eCommerce Capabilities
The new partnership presents retailers with complementary eCommerce offerings, uniting Demandware's on-demand platform with Acquity's digital services.
Posted Nov 29, 2011
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Acquity Group, a brand eCommerce and digital marketing company, and Demandware, a provider of on-demand ecommerce, have entered into a partnership that will empower retailers to deliver a high-quality, customized online shopping experience to their customers.

Acquity Group's growing client base will have access to Demandware's commerce platform, which boasts new features that provide retailers with enhanced merchandising flexibility to better serve the demands of their consumers. Similarly, current and future Demandware clients will have the opportunity to leverage Acquity Group's digital marketing expertise to complement the platform's robust technology.

"Our solution partners are extremely valuable, as they have specialized training to implement our technology in a way that drives the most business value for our clients," said Tom Ebling, CEO of Demandware. "Acquity Group is a very well-respected leader in brand eCommerce and we look forward to growing our relationship from here."

"The combined platform and digital services complement one other, notably for retailers that want to focus on their core competencies rather than dedicate time and energy towards managing an eCommerce platform," said Ray Grady, executive vice president at Acquity Group.

Boot Barn has already seen positive results from the partnership. Boot Barn turned to Acquity Group to enhance its online presence to impact growth, customer satisfaction, user experience, and brand recognition. This, in combination with Demandware's Commerce platform, provided Boot Barn with a completely rebranded digital presence and design for bootbarn.com. To date, the initiative has won both an Interactive Media Award and a Horizon Interactive Award.

"We've leveraged Acquity Group and Demandware's commerce capabilities and are very pleased with the results we're seeing so far," said Patrick Meany, CEO of Boot Barn. "We've implemented cutting-edge technology that enables us to better serve our customers online. We're providing our customers with an online experience that mimics our strong brick-and-mortar presence, serving as a reflection not only of our service-first mentality but of the quality and diversity of Boot Barn products."

In addition to Boot Barn, the partnership has spanned several other successful client engagements with top brands, including L'Oreal USA, and Lancôme.

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