newBrandAnalytics Announces Pulse
nBA's Pulse social intelligence software monitors social conversations in real rime.
Posted Jun 26, 2014
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newBrandAnalytics (nBA), a provider of social intelligence solutions, today announced its newest product offering: Pulse, cloud-based software that helps newBrandAnalytics customers gain real-time visibility into trending topics and conversations that impact their brands and product perceptions.

Pulse empowers companies to reallocate time and resources spent on social intelligence with real-time spike alerts and live annotations.

nBA developed Pulse to be brand-specific, incorporating customizable alerts, intra-day trend tracking, and geo-tagging capabilities.

Other feature of the Pulse offering include the following:

  • Early detection and warning system. Pulse automatically sends alerts to identify potential crises or positive social conversations before they go viral.
  • Volume spike analysis. Pulse takes topic identification one step further by pinpointing trends and annotating the findings to share with team members.
  • Full integration. With its navigable and intuitive dashboard, Pulse  blends into the current nBA product offering, moving from broad social picture to detailed customer experience analysis and internal operational strategy recommendations.

"Across industries, businesses need upgraded social intelligence software that is able to provide real-time, actionable insights and recommendations," said Kristin Muhlner, CEO of newBrandAnalytics, in a statement. "Pulse empowers our customers to go beyond generic social listening to provide an instant social snapshot and recommended responses customized for their brands."

Pulse is a part of newBrandAnalytics' nBA software suite, which includes Insight, offering local-level insights and online reputation management; Advantage, which focuses on social competitive intelligence and leveraging social analysis; Connect, a platform for strategic and credible online engagement; and Instant, which provides real-time customer-reported issue monitoring. Pulse will be available to brands starting in July.

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