iContact Releases iContact Pro Email Marketing Platform
iContact Pro introduces added campaign management features, including workflow automation, landing pages, and lead scoring.
Posted May 8, 2015
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iContact, a provider of email marketing software and services, has launched iContact Pro, its next-generation email marketing platform.

iContact Pro's advanced features allow users to create responsive email templates, engaging landing pages, and workflow automation; social posting and monitoring that lets them engage with customers across Facebook, Twitter, LinkedIn, and Google+; and score leads. Other features include CRM system integration and in-depth reporting to help users understand what's driving campaign success or failure across activities.

"We've built iContact Pro for all businesses in need of a smarter email solution, no matter if it's their first foray into marketing automation or if they've gone down the road before only to be overwhelmed by unnecessary complexity," said iContact President Geoff Alexander in a statement. "iContact Pro provides modern marketers with the features they need to create, optimize, and measure their email marketing campaigns, all while providing the personalized and knowledgeable customer experience that iContact is known for."

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