Zilliant Launches SalesMax Sales Campaigns
New Sales Campaign functionality provides more targeted prescriptive selling guidance to sales reps
Posted Jul 1, 2015
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Zilliant, a provider of prescriptive selling applications, has launched SalesMax Sales Campaigns, a SalesMax feature that enables marketing and sales leaders to align and execute product and marketing strategies in the field through prescriptive selling guidance.

SalesMax can now generate, scope, and prioritize opportunities for sales reps based on any product or customer dimension.

Sales Campaigns helps companies generate and prioritize how sales opportunities are sent to sales reps based on any combination of customer or product attributes, such as the type or size of the customer, specific product line, brand or SKU, customer geography, or industry. The prescriptive guidance also can identify which customers should be buying each product line and where customers are beginning to defect.

SalesMax Sales Campaigns can do the following:

  • Promote and prioritize sales opportunities that contain customer recovery opportunities;
  • Identify the most likely customers to buy additional product lines;
  • Prioritize opportunities that contain a cross-sell or retention opportunity for products within the category;
  • Find the highest potential sales opportunities for a new product line for a specific customer segment; and
  • Take advantage of rebates on a given product line or brand by identifying customers most likely to purchase the line.

SalesMax Sales Campaigns has a closed-loop system that provides a simple way for companies to measure the effectiveness of a campaign against actual sales.

"B2B companies often struggle to align frontline sales decisions with management strategy and objectives," said Pete Eppele, senior vice president of products and science at Zilliant, in a statement. "With Sales Campaigns, our customers can generate precisely targeted prescriptive selling guidance, making it easy to translate marketing strategies into specific actions for sales reps regarding which customers to call and what products to pitch."

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