Yashi, a provider of location-focused online video advertising, has partnered with LiveRamp, a provider of data onboarding, to allow marketers to use their CRM data to target specific customer segments.
Marketers will be able to use LiveRamp's data onboarding service to anonymously connect siloed customer data, such as purchase history, to the Yashi technology stack, where it can be used to define target audiences for online advertising campaigns. Marketers can then measure and visualize ad campaigns in real time through Yashi's platform.
"LiveRamp is one of the leading data onboarders in the country, providing strategic and inventive new approaches to advertising by connecting high-value customer data to marketing applications," said Jay Gould, CEO of Yashi, in a statement. "We are looking forward to pairing LiveRamp's data onboarding capabilities with our products and industry expertise to help marketers achieve exceptional performance in their video ad campaigns."
"Yashi offers advanced geotargeting capabilities that help marketers optimize digital video advertising campaigns," said Auren Hoffman, CEO of LiveRamp, in a statement. "We're excited to help Yashi customers experience even greater value by connecting more data to Yashi's media platform."
Acxiom, a provider of cloud-based analytics and data systems, acquired LiveRamp in May.