Where2GetIt, a provider of location-based digital marketing, has acquired Brandify, a company specializing in local analytics that have been adopted by more than 26,000 local businesses to improve their digital footprints.
Brandify's real-time marketing algorithms continuously evaluate the online footprint of brands, determining the effectiveness of localized digital marketing. The tool currently evaluates more than 200 variables, including reputation, local SEO performance, social engagement, competitor benchmarking, reviews and comments, business listing analysis, and locator traffic. Brandify's Brand Score bridges the gap between online and offline by providing real-time local insights.
"For the past 16 years, Where2GetIt's mission has been to drive local retail sales by connecting consumers to stores," said Manish Patel, founder and CEO of Where2GetIt. "I am excited to see the coupling of Brandify with Where2GetIt as a powerful combination of strategy, technology, and services supporting effective local marketing efforts to increase real-world sales...The acquisition of Brandify underscores our commitment to deliver technology and services required to quantify local marketing both nationally and locally."
Brandify will continue to be developed as a standalone service for small and midsized businesses. Moving forward, Brandify's founders will focus on accelerating adoption of Brandify's Local Marketing Suite, which includes locators, local landing pages, local ads, and local listings management.