Vocus, a provider of cloud-based marketing and public relations software, released its Spring '14 Vocus Marketing Suite updates, including an all-in-one marketing automation solution to attract and engage prospects, nurture and convert customers, and measure and improve campaign effectiveness. This evolution of the Marketing Suite adds automated workflows, lead scoring and Salesforce.com integration.
The updated Marketing Suite was created to provide the mid-market with dedicated automation options.
The updates included in the Spring '14 release provide the following:
- Workflow automation: Workflows allow users to automate marketing communications by using workflow logic. They can be used to send an email, add or remove a contact from a list, update a contact record, sync a lead to Salesforce.com, move the contacts to alternative workflows, or remove the contacts from the workflow. The suite's workflows enable users to customize contacts' experience based on how they are engaging with the business.
- Lead scoring: Lead scoring allows a marketer to automatically qualify a lead based on history, actions, and contact information.ead Scoring in Vocus Marketing Suite allows the user to set and customize lead scores by adding intuitive rules. Lead scores can be as simple or complex as a user needs, allowing qualification by one or many rules.
- Salesforce.com integrations: The Salesforce.com sync integrates the business' marketing automation system to Salesforce CRM, allowing marketers to interact on the same systems as sales without duplicating efforts. This bi-directional sync of contacts and leads between the Vocus Marketing Suite and Salesforce.com lets users maintain the most up-to-date record of a contact seamlessly between the two systems. It also includes custom filters to control which contacts sync.
"Growing enterprises need real automation solutions to simplify the core activities that attract quality leads and drive revenue across their multichannel marketing efforts," said Vocus CEO Rick Rudman, in a statement. "While evaluating the Spring '14 update, we saw that the vast majority of mid-market businesses did not have the resources or personnel to optimize the automation software available in the market. The existing solutions often required adding a dedicated employee or deep technical understanding to successfully implement. Unfortunately, this is not a reality for many businesses. Vocus' goal with the updated Marketing Suite is to bridge this gap by offering an approachable but comprehensive solution to help bring automation to the masses."