VerticalResponse Launches Follow-Up Emails Feature
Follow-Up Emails lets users automatically resend email to contacts who haven't opened an initial email.
Posted Jun 29, 2015
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VerticalResponse, a provider of online marketing tools for small businesses, has expanded its automation capabilities with a new feature that allows users to send follow-up email to people who may have missed a first email.

The Follow-Up Emails feature automatically resends messages to contacts who have not opened or clicked the initial email within a few days. The system automatically resends the original email with the new subject line to all non-responders.

"In today's information overload world, it can be challenging to get the attention of your audience when sending a single email," said David Shiba, VerticalResponse's general manager, in a statement. "This new feature allows our customers to schedule an automatic follow-up email at the same time they are creating their original campaign. This follow-up email will be sent three or more days later. Our internal statistics show that customers can generate up to 40 percent more opens by re-sending to this non-responder group."

In addition to the launch of the Follow-Up Email feature, VerticalResponse has added even more design capabilities to its drag-and-drop email editor. The update includes an in-app, call-to-action button builder allowing the user to set the size, color, label and link for the email button. The buttons it creates are generated by Cascading Style Sheets, meaning they will show up in most mobile, Web, and desktop email clients, even when images are turned off.

More tools are also available to achieve a more polished, professional design to communicate with their customers. The new tools include the ability to change background patterns and colors, cell colors and borders, divider lines, and social button styles.

The new follow-up feature is available to customers using VerticalResponse on a paid subscription plan.

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