Veeva Systems today released its mobile customer relationship management (CRM) and closed-loop marketing (CLM) solution for the Windows 8 operating system.
The latest addition to Veeva's Commercial Suite empowers customers to choose from a range of mobile platforms and device options, including iOS for the Apple iPad and now Windows 8 for Microsoft Surface Pro and Lenovo ThinkPad Helix. Veeva worked with Microsoft and Intel to natively design and build a solution that takes advantage of the touch-optimized user interface.
Veeva's combined CRM and CLM solution provides all customer data, interactions, and content in a single application via the cloud. The system integrates seamlessly with Veeva Vault PromoMats, Veeva's promotional materials management application.
Veeva delivers major enhancements to its cloud-based products several times a year. In addition to offering new Windows 8 mobility, the latest release of Veeva CRM also contains a new Contract Management module to help streamline business processes, and calendar enhancements for better call planning. Also added is integration between Veeva CRM and theVeeva Networkcustomer master solution, which is currently available in the U.S. and China, with other markets to follow.
"Veeva designs products to deliver a phenomenal user experience. With mobile, that means building applications that are specifically optimised for each device and platform, not merely compatible," said Brian Longo, general manager of commercial products at Veeva, in a statement. "As we did with Veeva iRep on the iPad, Veeva CRM and CLM was developed precisely for Windows 8. The result is an application that is quick, intuitive, and easy to use."