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Transera Wins Patent on Cloud Technology for Contact Centers
The patented technology separates media infrastructure from the application functionality of contact center software.
Posted Jun 25, 2014
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Transera, a provider of cloud-based customer engagement analytics, has received a patent from the U.S. Patent Office for technology that enables multisource, multiregion deployments of cloud-based contact center software.

The patented Transera technology separates media (voice, email, chat, etc.) infrastructure from cloud-based contact center management software, making it possible for contact centers to serve their customers in each region with their preferred service providers, local or across the globe, without having to deploy separate instances of the contact center software. This, the company says, dramatically reduces the time and cost of bringing new contact centers online while providing companies with a global view and centralized management of their contact center operations.

"This is seminal technology for large contact center operators, particularly as more organizations look to reduce costs and improve scalability by moving their contact center software into the cloud," said Mukesh Sundaram, Transera's co-founder, senior vice president of service management, and chief technology officer, in a statement. "Winning the patent is further confirmation of what we set out to do when we started the company: help businesses turn their contact centers into strategic business assets by giving them a global view, massive scalability, and the ability to pair customers with the best agent to serve their particular need."

Transera invented a way to separate media infrastructure from application functionality, leveraging open Internet standards, such as the Session Initiation Protocol (SIP), Media Server Control Markup Language (MSCML) and Voice XML. With this technology, customers can choose commercial off-the-shelf media gateways and media servers and work with their preferred voice network operator in each region. A single instance of the contact center management software deployed in the cloud can then route voice traffic globally.

The benefits of Transera's now patented technology for contact centers include the following:

  • Central queuing;
  • Global view of contacts and agents;
  • Massive, global scalability;
  • Improved voice quality;
  • Easy implementation; and
  • Easy administration and operation.

This technology is part of Transera's cloud software offering that has been providing benefits to Transera customers for years. For example, Guthy Renker, a direct marketing company, brought service up in a new contact center in Japan in weeks rather than months. The technology has also enabled Office Depot to centralize its entire contact center operations across Europe and North America, all from the cloud.

Transera earlier this year released its Statistical Performance Analytics for Contact Centers.


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