Tracx, provider of a social enterprise platform that enables brands to manage, optimize, and monetize their businesses, is broadening its coverage of popular social media Web sites in key regions around the world. The first expansion is covering popular social media sites in Russia, China, and Brazil, with more planned throughout the year.
Today, Tracx covers more than 150 million sources, including the most popular social networks (Facebook, Twitter, LinkedIn, YouTube, and Google+), news sites, blogs, forums, opinion and review sites, and retail sites.
"The explosive adoption and growth in the use of social media around the world is changing the game for our enterprise customers," said Adi Kleiman, head of products at Tracx, in a statement. "To continue to meet the dynamic needs of our global enterprise clients, it's important to evolve Tracx to cover the most popular regional social networks around the globe that are most important to them."