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Totango Releases Enterprise Edition for Account Management
Totango Enterprise Edition helps subscription-based businesses better understand clients.
Posted Mar 22, 2016
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Totango today released Totango Enterprise Edition, helping recurring revenue and subscription-based companies gain deeper visibility into their customer relationships.

Totango Enterprise Edition provides sophisticated, hierarchical data on parent-child account relationships, multi-product portfolios, multi-tier channel structures, and more. It also features comprehensive analytics and metrics for reporting and measurement across departments and teams, integrating with other CRMs and helping account managers discover key trends at the account, product, and individual user level.

"Managing customer relationships in recurring revenue and subscription businesses is inherently complex, especially as companies grow in size, product lines, business units, locations and channels," said Maksim Ovsyannikov, Totango's chief product officer, in a statement. "Today, a monolithic view of a customer is meaningless. Totango Enterprise Edition makes it easy to understand and navigate the evolving hierarchy of relationships, products, and channels that you could not see before."

"We are very impressed by Totango's new Enterprise Edition capabilities," said Ziv Peled, vice president of client services at AppsFlyer, in a statement. "This is the first solution we've seen that helps us manage customer relationships in the most effective way possible and truly understand comprehensive information across our extended enterprise. It helps us identify which customers within their organizations are using which apps, and we can manage their adoption appropriately. This is a big boost for helping us ensure our customers' success as we grow our team this year from 35 to 50 customer success managers."

Among the features of Totango Enterprise Edition are the following:

  • Account Hierarchies, enabling companies to drill down to understand parent-child relationships, including business units, subsidiaries, locations, etc., and get complete visibility of customers in real time.
  • Multiple Products, enabling companies to specify a detailed itemization of products and their adoption for a complete understanding of the end user-product relationship and define product health and success.
  • Channel Partners, to identify which products belong to partners and networks of independent agents or dealers and understand their value proposition.

"Customer success managers are expected to plan for customer success at every level. Totango Enterprise Edition provides a realistic presentation of different products and their usage that is tied to specific accounts, helping CSMs automate not only the process, but also put an effective system in place for communications and best practices," Ovsyannikov added.


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