TargetX, a provider of CRM products for the higher education market, has acquired Uversity, a mobile and analytics company for enrollment and retention in higher education.
With intelligence solutions and predictive analytics, including social-behavioral data, Uversity provides clients with resources for student-yield while empowering students to make the most informed decision regarding college choice by creating mobile technology that connects them with the right information and people during the admissions process.
In a statement, TargetX CEO Sasha Peterson called Uversity "a company that has broken important ground on linking data and real-time student behavior to yield management, enrollment, and retention."
"Most importantly, Uversity helps institutions pave the way for their students to engage, connect, and succeed, providing student applicants with swift mobile links to campus communities that will embrace them from the start. And because Uversity apps are consistently student-centric, their intelligence has been incredibly reliable for colleges," Peterson said in the statement.
Built specifically for higher education, Uversity's products, Schools App and UChat, have fostered more than 3.9 million student connections.
Uversity's Schools App is a private online community for every institution's incoming class. Colleges are able to engage with future students through targeted, personalized messaging while gaining unique insight in their likelihood to enroll. Enrollment Intelligence (EI) is a premium feature of the Schools App that uses real-time social behavioral data to predict admitted students' rank and probability to enroll.
UChat is a chat widget available through the institution's Web site on any device.
"Becoming part of TargetX will allow for continued growth in the Schools App and UChat products across the student lifecycle, which colleges will be able to continue to utilize as an important part of their enrollment strategy, regardless of what CRM system they use," said Jamie Glenn, CEO of Uversity, in a statement.
"At TargetX, we pride ourselves on providing solutions that meet the needs of higher ed professionals across campus, which means keeping pace with students who are entrenched in the latest technology," Peterson added. "The combination of products and personnel from Uversity adds to TargetX's leading Recruitment CRM suite and experience, ensuring an even more comprehensive solution and providing clients with expanded expertise in higher ed."