Taplytics Releases Big Query for App Usage Data

Taplytics, a mobile optimization services provider, today released Taplytics BigQuery, a platform that provides open access to raw mobile data.

With Taplytics BigQuery, companies can see how people are using their mobile apps and improve how they target and engage them. Taplytics BigQuery can also be connected to data visualization tools and integrated with other internal data.

"The premise behind Taplytics BigQuery is that it's critical to have access to the right data to inform your mobile business, not a one-size-fits-all solution that's too broad to be valuable," said Taplytics CEO Aaron Glazer, in a statement. "We're giving our users unprecedented access to query their mobile data in any way they choose so they can find the answers that are most pertinent to their business and take quick action."

With Taplytics BigQuery, users can connect their mobile insights to data from their other sales channels, such as brick-and-mortar stores or e-commerce Web sites. Taplytics BigQuery provides companies with deep insights into all of their event, session, and user data.

The Taplytics BigQuery platform is available on a subscription basis.

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