Swiftpage has made its Act! Essentials product for contact and interaction management available in the Zapier App Martketplace, connecting users to more than 300 online services.

Zapier allows users to connect Web applications to automate tedious tasks. Zapier users eliminate their need for third-party app developers to create SaaS integrations or build custom software.

By creating zaps between Act! Essentials and applications found in the Zapbook, users can now leverage existing contacts, create new ones, and record all interaction histories from other Web applications with a free or paid subscription to the Zapier platform. Once the zap is created, Zapier handles the rest without any additional work from the user.

Zapier allows users to monitor activity in the dashboard, manage connected accounts, and turn zaps on and off at any time.

"The automation factor is key. Act! Essentials was built for individuals who want to get organized, look and market like a professional, and manage their time more efficiently," said Allen Duet, chief technology officer at Swiftpage, in a statement. "With the Zapier integration, users can automate time-consuming tasks that are necessary for running their businesses, giving them back more time to focus on what matters: creating and cultivating relationships that result in sales."

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