Swiftpage, a provider of integrated marketing and CRM solutions, today announced that it has advanced its Act! Cloud service into open beta testing, the final phase of testing before its official launch.
Act! Cloud is the company's all-new contact and interaction management service that, unlike previous versions of Act!, is an entirely cloud-based, subscription-only service optimized for use on tablets and smartphones.
The company is inviting all small business owners to sign up at cloud.act.com and use the service for free during the beta period to help stress-test the system and gather one more round of feedback on the overall experience and feature set.
Swiftpage acquired the Act! and Saleslogix product lines from Sage in February 2013, and rather than simply evolving existing Act! software into a cloud-based variant, the company chose to design and develop an entirely new online service. Act! Cloud is built from the ground up for tablet and smartphone users, with a modern interface and touch-friendly menu system. Further, the interface is designed to dynamically adjust based on the size of the screen being used.
The first release of Act! Cloud allows users to import their business contacts from disparate sources so they have all of their customers' information in one place, from the start. Once contacts have been imported, business owners can then combine them into relevant groups and immediately begin engaging each group online, using email marketing campaigns. All campaigns are built and initiated within Act! Cloud, using a wide range of predefined and customizable email templates. Act! Cloud guides the user step by step through the process with visual cues.
Act! Cloud also closely tracks and analyzes the ongoing interaction history for each contact, including all interactions from in-progress email campaigns. Then, using its recommendation architecture, Act! Cloud gives advice on which contacts to follow-up with next to maximize sales.
"We're extremely proud to be taking the next major step in the Act! Cloud journey," said H. John Oechsle, president and CEO of Swiftpage, in a statement. "To make the service the best it can be, we're inviting every small business owner in North America to hop on board, join us for the ride, and tell us what they think. Now everyone has the opportunity to see first-hand how Act! Cloud can help them better understand their customers, improve their customer interactions, and ultimately take their business to a new level of growth."