CRM, marketing automation integration aligns demand generation with key sales activities
Posted Apr 8, 2014
SugarCRMand Marketo yesterday announced a CRM and marketing automation solution that they paired up to create. The collaboration between the two companies enables customers to align their marketing efforts with top-line sales activities.
The integration enables users to build personalized campaigns to automate the lead-to-cash cycle. With Sugar and Marketo linked, users gain a complete view of the entire customer pipeline, from initial marketing touch point to final sale.
"Our integration with SugarCRM provides access to a rapidly growing community of Sugar users that truly require innovative and intuitive demand-generation tools throughout the entire customer life cycle," said Anthony Nemelka, senior vice president of strategy and business development at Marketo, in a statement. "Users now have information at hand to personalize each and every customer experience and directly convert conversations into sales."
"SugarCRM is excited to collaborate with Marketo and is committed to working with the most innovative, best-of-breed software leaders to help enable an indispensable social selling platform," said Clint Oram, SugarCRM co-founder and chief technology officer, in a statement. "With our Marketo integration, we're now providing a unique closed-loop, deeply integrated lead-to-cash process that businesses of all sizes will find invaluable."
This latest partnership comes just more than a week after SugarCRM announced a partnership with D&B, a source of commercial information and insight on businesses, to enable seamless, native integration of D&B business content into SugarCRM.
Marketo, meanwhile, also announced a partnership with Acxiom yesterday.
The SugarCRM-branded integration with Marketo is available immediately at no additional cost to customers who have purchased both Marketo and Sugar 7.
|Learn more about the companies mentioned in this article in the destinationCRM Buyer's Guide:
The SugarCRM app for HootSuite helps sales and customer service teams engage and create new leads and cases directly from social media messages and profiles from within the HootSuite dashboard.
SugarCRM will devote its engineering budget to user-friendly changes in 2014.
Arm employees with the tools they need to best serve today's consumers.
Introduced at the Marketing Nation Summit, Marketo's solution features applications for real-time personalization, calendaring, and SEO optimization.
SugarCRM's intelligence panel enables closer views of customer integrations, graphs.
How to align CRM so it meets the needs of both.
The management platform builds strong results across the workforce of a diverse architectural and engineering group.
With today's connected customers, engagement is more vital than ever.
Sponsored By: Marketo and Real Magnet
Sponsored By: Jacada, Avaya, Confirmit, inMoment and BoldChat
Sponsored By: Genesys, Avaya, Verint, and Aspect
Sponsored By: Informatica
Sponsored By: Freshsales