SugarCRM and Marketo Partner

SugarCRMand Marketo yesterday announced a CRM and marketing automation solution that they paired up to create. The collaboration between the two companies enables customers to align their marketing efforts with top-line sales activities.

The integration enables users to build personalized campaigns to automate the lead-to-cash cycle. With Sugar and Marketo linked, users gain a complete view of the entire customer pipeline, from initial marketing touch point to final sale.

"Our integration with SugarCRM provides access to a rapidly growing community of Sugar users that truly require innovative and intuitive demand-generation tools throughout the entire customer life cycle," said Anthony Nemelka, senior vice president of strategy and business development at Marketo, in a statement. "Users now have information at hand to personalize each and every customer experience and directly convert conversations into sales."

"SugarCRM is excited to collaborate with Marketo and is committed to working with the most innovative, best-of-breed software leaders to help enable an indispensable social selling platform," said Clint Oram, SugarCRM co-founder and chief technology officer, in a statement. "With our Marketo integration, we're now providing a unique closed-loop, deeply integrated lead-to-cash process that businesses of all sizes will find invaluable."

This latest partnership comes just more than a week after SugarCRM announced a partnership with D&B, a source of commercial information and insight on businesses, to enable seamless, native integration of D&B business content into SugarCRM.

Marketo, meanwhile, also announced a partnership with Acxiom yesterday.

The SugarCRM-branded integration with Marketo is available immediately at no additional cost to customers who have purchased both Marketo and Sugar 7.

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