Thismoment and Sprinklr have forged a strategic partnership that will enable brands to to create highly relevant, content-driven experiences using Thismoment's Content Cloud and then syndicate and manage those experiences via the Sprinklr social relationship infrastructure.
Thismoment Content Cloud is the platform to source and mix user-generated content and official assets into targeted playlists that can power experiences across any channel or screen. Sprinklr's Social Relationship Infrastructure, consisting of 15 integrated modules, empowers enterprises to manage experiences across every touchpoint.
"Sprinklr and Thismoment share a common vision for the future of marketing. We believe that for brands to deliver the best customer experience possible, they must speak with one voice across all channels and devices," said Vince Broady, CEO of Thismoment, in a statement. "This integration will provide marketers with a first-ever solution to fully align their brand strategy with their customer experience strategy to drive deeper engagement and better outcomes."
"Aligning the customer experience with the brand persona is a top priority for companies that wish to remain relevant in the social age," said Ragy Thomas, CEO and founder of Sprinklr, in a statement. "That's why experience management software is the most strategic software investment brands will make in the next three years. Content is a big part of crafting experiences, and together with Thismoment, we're helping brands take care of brand and user generated content in one integrated infrastructure."
For this partnership, Sprinklr is bringing to bear many of the social and brand analytics it gained during its recent acquisition of Dachis Group.