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Simpleview Acquires Software Management Inc.
Simpleview's acquisition of SMI expands its CRM products for destination marketing offices.
Posted Mar 26, 2014
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Simpleview has acquired Pittsburgh-based Software Management, Inc. (SMI), a provider of sales, marketing, and CRM tools for destination marketing organizations (DMOs), which include regional convention and visitors bureaus (CVBs), state tourism offices, and national convention and tourism offices.

With the acquisition, Simpleview further strengthens its suite of CRM, CMS, mobile, and eMarketing products and solutions. The move also adds approximately 95 new clients to the number of DMOs working with Simpleview, expanding the company's customer base to more than 350 destinations, including nearly all the top-tier meetings and leisure destinations in North America and a number of top destinations around the world.

"We've always had the utmost competitive respect for SMI and believe that this acquisition creates an even stronger partner for the customers of both companies," said Ryan George, CEO of Simpleview, in a statement. "SMI's people and products are world-class, and we're honored to blend their legacy into the continuing story and vision of Simpleview. Our combined technologies, creativity, and thought leadership makes us better positioned than ever to help bring shared standards and more powerful solutions to the industry. We look forward to working with our new staff in Pittsburgh and the great customers that SMI has served over the past 30 years."

While market expansion will remain a focus at Simpleview, the company looks forward to accelerating its R&D pipeline to deliver even more value to the residents, local businesses, visitors, and meeting planners that tits DMO customers serve.


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