Shift, a marketing software company for social advertisers, today released its next-generation Twitter ads self-service solution.
The Twitter ads solution is part of Shift's Open Marketing Cloud, which provides tools for planning, advertising, and analyzing social marketing campaigns. Shift's proprietary marketing cloud technology enables brands to automate their social marketing campaigns to meet their business objectives across Facebook, Twitter, and LinkedIn.
Shift's Twitter ads self-service solution offers complete parity to the Twitter Ads API, including Lead Gen Cards, Tailored Audiences Targeting (both first-party and through Twitter firehose partners), Twitter Conversion Pixel stats, and more.
"Our mission is to give Fortune 500 brands every possible advantage to maximize their marketing ROI. As a result, we've built enterprise marketing software that empowers brands to leverage all of their first party data themselves," said James Borow, co-founder and CEO of Shift, in a statement. "Now, marketers can utilize their own data on Twitter for CRM matching, cookie retargeting, and lead generation card creation to help grow their business."