ServiceSource, a provider of recurring revenue management, today announced integration of Scout with Marketo to offer a solution for orchestrating end user engagement to create customer success leveraging Marketo's marketing automation platform.
Powered by Scout's predictive analytics, the integration leverages user and subscription-level analysis based on usage, customer health, and subscription administration, and then automates communication to end users to increase engagement with a product or service.
Through the combination of predictive analytics and marketing automation, Scout Link for Marketo ensures that usage data can be leveraged for segmentation and nurturing of users in customer lifecycle to increase adoption and revenue retention.
SeviceSource acquired Scout Analytics in January.
New features available include the following:
- User Synchronization: automatically synchronizes users tracked in Scout with Marketo.
- Usage Triggered Communications: initiates communications to users based on feature usage within each product.
- Health Scoring Triggered Communications: a scoring engine that initiates communications to stakeholders and users based on changes in health scores.
- Subscription Triggered Communications: initiates communications to stakeholders based on subscription terms.
"Subscription businesses have a real opportunity to tap marketing automation to create value and loyalty with customers and their users," said Matthew Shanahan, ServiceSource vice president of product strategy for Scout, in a statement. "In an era where data is stockpiling and customer success is key, Scout is filling a significant gap in the customer lifecycle that exists between acquisition and renewal. With our predictive analytics and orchestration features, companies can maximize their investment in Marketo while improving customer retention and supercharging revenue growth."
ServiceSource Scout has also joined Marketo LaunchPoint, an ecosystem of solutions for marketers. Marketo LaunchPoint, which was launched in November 2012, gives marketers access to applications, solutions, and services that drive customer engagement and build revenue. The partnership includes integration of the Scout platform with Marketo to offer a customer success solution for nurturing end users. The LaunchPoint ecosystem spans all areas of marketing, including: online advertising, events and webinars, content marketing, lead data enrichment, social media, sales tools, analytics and big data, lifecycle marketing, and services solutions. Scout Link is now available to all Marketo customers.