Qvidian Updates Its Sales Playbook Guided Selling Platform
New release advances user experience and deeper CRM integrations.
Posted Aug 20, 2014
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Qvidian, a provider of sales executionsolutions, released a new version of its Sales Playbooks & Analytics guided selling platform. The Summer 2014 Release delivers features that allow sales teams to receive targeted content quickly in the context of a specific selling situation. This release also includes enhanced notifications to make sales teams aware of new and updated content, coaching, and plays to ensure they are using what is most relevant for their buyers.

The Summer 2014 Release increases reps' ability to have targeted content, coaching, and tools to satisfy buyers' needs. This release also allows reps to upload content or enter data within the Playbook and have it sync automatically to the CRM record.

The product also lets salespeople do the following:

  • Increase dynamic content delivery, enabling more adaptability in selling process to deliver targeted content and guidance to sales reps in the context of specific selling situations;
  • Capture deal information directly within Playbook and it will automatically update corresponding CRM fields;
  • Log files and documents by attaching to the Playbook and have it automatically attach to the CRM record; and
  • Publish to in-progress Plays to provide the most up-to-date information.

"Our customers are achieving significant returns with their ability to better align with buyers and deliver real value in their sales conversions," stated Lewis Miller, president and CEO of Qvidian, in a statement. "Sellers need to be able to respond quickly to buyers at any given point in a sales deal. Our sales execution solution empowers sales reps to know exactly what to do as they learn more about buyers’ requirements and needs. With this solution, customers are succeeding faster and driving greater sales efficiency."

"The Summer Release of Sales Playbooks focuses on increasing the dynamic ability to deliver targeted content and coaching to sales teams when they need it most," said Karen Meyer, vice president of products at Qvidian, in a statement. "The added ability to sync new information entered in the Playbook directly back to a CRM reduces the time sales reps spend on data entry, keeping records up to date, and giving management teams visibility into updated information and progress in real-time as deal characteristics change."

Qvidian first launched the Sales Playbook in September 2012.

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