Powa Technologies has introduced PowaTag, an advertisement recognition trigger that brings the offline advertising world to life.
PowaTag recognizes normal ads, without QR codes or similar digital consumer interaction technologies. Once an advertisement is scanned, the app will find the product and consumers can buy in just three seconds, using pre-entered payment and delivery information. By linking the transaction directly to the ad, PowaTag gives deep insight into ROI, highlighting the most productive placements.
"There are a number of barriers which usually get in the way between seeing an advert and purchasing the product. Your local store might be out of stock, or you might get interrupted as you go through online checkout, or you might simply forget about the product," said Dan Wagner, CEO of Powa Technologies, in a statement. "By enabling consumers to buy directly through the advert in seconds, brands can be confident that their advertising budget is delivering real returns. For the very first time, brands can measure the true impact of their campaigns, tracking which individual advert promotes the most sales and among which demographics. PowaTag can collect the data which says an advert in Vogue converted into more sales than a billboard at Piccadilly Circus, or the insight which says an individual consumer really likes red shoes but isn’t so interested in black ones. Given the tremendous expenditure which advertising swallows up, these metrics are an invaluable means to develop directed advertising and personalized customer relationships."