PossibleNOW, a provider of customer engagement and enterprise preference management solutions, has launched MyPreferences Campaign, a cloud-based platform designed to reduce customer opt-outs and improve digital marketing efficiency and results. With MyPreferences Campaign, companies can offer a branded and configurable email campaign opt-down page to give recipients the choice of changing email delivery frequency, products or services of interest, other communication channels, or program-specific opt-out.
MyPreferences Campaign helps marketers comply with rapidly changing regulatory requirements, including the Telephone Consumer Protection Act in the United States and the Canadian Anti-Spam Legislation, both of which require that marketers obtain the consumer's prior express written consent before the delivery of marketing messages. MyPreferences Campaign provides marketers with the tools to effectively capture consent and grow their opt-in databases.
PossibleNOW supports MyPreferences Campaign through full configuration of branded, customer-facing Web pages, configuration of communications programs and campaign surveys, access to live agent assistance, and online documentation.
MyPreferences Campaign is delivered through seamless integration with email service providers and marketing databases via FTP or Web-based download of daily incremental opt-ins or opt-outs. With MyPreferences Campaign, companies can perform campaign-driven personalization as well as the following:
- Provide campaign-based branding, messaging and preference options;
- Use preferences to retarget future campaigns and correct messaging;
- Access campaign and program-level reporting;
- Implement program-level monitoring and alerting;
- Use third-party survey integration;
- Use bulk data access for list management; and
- Execute a first-step proof of concept prior to a full preference management solution.
"Correcting the conversation is the key to opt-out prevention and long-term customer engagement," said Scott Frey, CEO of PossibleNOW, in a statement. "Without the power to select topics of interest and decline irrelevant messaging, customers will eventually opt-out of everything. With MyPreferences Campaign, companies can quickly and easily implement the personalization tools they need to not only maintain communications with existing customers, but also retarget future campaigns for improved performance. We're excited to offer Campaign direct to our customers and through our growing network of partners."