Pitcher, a mobile sales enablement and digital content management software provider, has received a U.S. patent for its Sentiment Analysis Module (SAM), a sentiment tracking feature for its sales and marketing enablement platform.
SAM allows sales representatives working in the field to seamlessly gauge and analyze reactions by customers in real time to sales and marketing collaterals, presentations, and pitches.
Pitcher's complete, configurable cloud-based mobile platform combines sales, digital content management, account strategy, and planning. A unique feature of the platform, SAM enables front-line teams to engage their customers and collect sentiment reactions to pitch materials, which are expressed either verbally or through gestures. While sharing content that highlights product offerings, field reps can rate the customers’ reaction as positive, negative, or neutral. The feature also allows users to make on-the-go adjustments to presentations and content flow based on customer feedback.
"We are thrilled to announce that our Sentiment Analysis Module has been awarded a patent by the U.S. Patent and Trademark Office," said Mert Yentur, CEO of Pitcher, in a statement. "Pitcher's mission is to make field sales roles more effective and efficient, and this feature goes beyond traditional reporting. It is an intuitive way to enhance feedback collection and speedy reporting for all sales and marketing teams."