Mixpo Releases Vertical Outstream Video Ad Formats
Vertical Video Takeover and Vertical Video Reveal allow publishers to create new video ad inventory for today's mobile user.
Posted Dec 5, 2016
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Mixpo, a digital advertising solution for publishers, has launched two vertical outstream ad formats, Vertical Video Takeover and Vertical Video Reveal. The new ad formats allow publishers to create mobile video ad placements.

Vertical Video Takeover and Vertical Video Reveal join Mixpo's suite of outstream video ad products that give publishers a way to monetize their content with video ads outside of pre-roll. The suite is powered by patent-pending inline technology that provides ads with player control scrubbing options and interactive capabilities, on top of high-fidelity video.

"Video ads have always played in the native player on iOS devices. Several companies have tried to solve this by embedding video ads within a web page, but the by-product is either a very low-fidelity video with audio sync issues or a video without audio altogether," said Justin Kistner, vice president of product at Mixpo, in a statement. "Out-of-sync audio isn't just a user experience issue, but as we learned from Facebook recently, it is possible to miscalculate completed video views because audio and video tracks weren't always perfectly synced. We're proud to have solved the video embed challenge with a solution that provides a perfectly synced audio and video experience."

"We built the ad units to answer the rising demand for vertical storytelling, which allows people to consume video in the same way they naturally hold their device. Brands know this and have started to create more vertical video assets. More publishers are recognizing this—Facebook announced new vertical video ads in September—and have an opportunity to rethink their digital ad package for the mobile user," said Charlie Tillinghast, CEO of Mixpo, in a statement.

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