Maximizer Launches Maximizer CRM 2017
Maximizer CRM 2017 allows companies to manage the entire lifecycle of customer engagement, from acquisition through retention and expansion.
Posted Oct 25, 2016
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Maximizer Services has released Maximizer CRM 2017, featuring new automations, enhanced business process configuration, expanded API infrastructure, tiered pricing, and a new design.

"Consumers engage through different channels (web sites, email, ecommerce, and more)," said Maximizer President Vivek Thomas in a statement. "Relationship management software needs to connect with these systems to deliver an enriched view that gives businesses insight into where and when they can be of service."

Maximizer CRM 2017 connectivity with enterprise applications such as Microsoft Office 365 enables companies to take the broader picture into consideration and proactively engage during the acquisition of new customers and retention and expansion of existing ones.

The fully integrated CRM platform also comes with Sales, Marketing, and Customer Service modules, cloud and on-premise deployment options, configurability, and multilevel security.

"The 2017 release is focused on automating repetitive tasks to free up time for customer engagement, giving users the power to create business processes for each client segment, enabling more front- and back-office integrations to deliver deeper insight, and making Maximizer CRM easier to navigate," said Peter Nielsen, Maximizer's manager of products, in a statement.

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