Logo
BodyBGTop
Matter Inside Launches Email Relationship Management
Matter Inside's ERM solution makes email marketing more relevant and appealing.
Posted Mar 26, 2014
Page 1



Matter Inside, a new email marketing performance agency founded in late 2013 by digital marketing specialists Rebecca Coggan and Guillaume Joly, today introduced Email Relationship Management(ERM), which focuses on making ordinary email communications more appealing.

"Email relationship management is not as simple as you would think, but in today's marketing world, it's crucial to increasing profits and loyalty" Joly said in a statement.

ERM uses assessments, profiling, customer journey road-mapping, workflows, design, and copywriting for emotions to help build stronger customer relationships.

"Many marketers have forgotten, or disregard, that an email is ultimately a message from one individual to another, regardless of the email's purpose. Human skills like empathy, humility, and one's ability to communicate, have, in fact, a greater ability to persuade email recipients to take the action one desires and to generate long-term profitability," Coggan said in a statement.


Page 1
To contact the editors, please email editor@destinationCRM.com
Every month, CRM magazine covers the customer relationship management industry and beyond. To subscribe, please visit http://www.destinationCRM.com/subscribe/.
Search
Popular Articles
 

BodyBGRight
Home | Get CRM Magazine | CRM eWeekly | CRM Topic Centers | CRM Industry Solutions | CRM News | Viewpoints | Web Events | Events Calendar
DestinationCRM.com RSS Feeds RSS Feeds | About destinationCRM | Advertise | Getting Covered | Report Problems | Contact Us