Marketo Partners with Vibes for Mobile Solution

Marketo, a provider of engagement marketing software and solutions, and Vibes, a mobile marketing provider, have built an integration to enable marketers to add text messaging (SMS/MMS), mobile wallet marketing (Apple Wallet for iPhone, Android Pay for Android phones) and mobile wallet advertising into existing campaigns.

"Marketo clients are hungry to amplify their mobile marketing in order to build stronger relationships with their customers," said Mike Stocker, senior director of product solutions and innovation at Marketo, in a statement. "By integrating Marketo's best-in-class marketing automation platform with Vibes' best-in-class mobile marketing, we've created a solution that empowers marketers to reach consumers on their device of choice with both speed and personalization."

Vibes is already part of Marketo’s LaunchPoint ecosystem, a network of marketing solutions.

With the power of marketing automation technology from both partners, marketers can also now enable consumers to determine how they would like to receive personalized messages.

"In many ways, communication on mobile devices is all about speed, convenience, and ease of use, so it's only natural that mobile is coming to marketing automation," said Jack Philbin, co-founder and CEO of Vibes, in a statement. "The most effective marketing is tailored to meet the needs of the end recipient, and more and more frequently we're seeing that consumers prefer mobile. Combining the power of mobile with the automation technology of Marketo will unlock a solution that benefits both consumers and marketers alike."

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