MarcomCentral Integrates with Oracle Eloqua

MarcomCentral, a provider of cloud-based marketing asset management and variable data publishing solutions, has integrated with Oracle Eloqua's marketing automation systemto allow for seamless development and distribution of email marketing campaigns.

With Oracle Eloqua connected to MarcomCentral, users can access the latest corporate marketing email to use in their local markets. In conjunction with the Salesforce.com integration, an individual can upload a targeted list from Salesforce, select a corporate branded email, and send to that list via Oracle Eloqua, all through the MarcomCentral portal. Results from an email send are linked directly back to a Salesforce account, providing a single view of the account activity.

"We're pleased to add Oracle Eloqua to our growing list of integration partners," said Coleman Kane, president and CEO of MarcomCentral, in a statement. "Many of our customers use Oracle Eloqua as their marketing automation system of record, and now with our integration, the strength of automation is extended to many departments, like sales, to enable access to branded marketing that supports revenue growth."

Email marketing campaigns provided to field teams, like franchisees, sales, channel partners, distributors, or branch offices can be edited through MarcomCentral's template function, which enables those teams to customize messaging that fits a local market.

"With the Oracle Eloqua integration, we are giving our customers centralized control and distributed access to marketing automation functionality in a one-stop shop that is crucial for busy marketing departments," stated Seny Sengupta, vice president of engineering at MarcomCentral, in a statement.;

The Oracle Eloqua integration will be generally available mid October.

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