Loyalty Builders Launches Free Customer Opportunity Analysis
Loyalty Builders' COA examines the health of customers by analyzing measures of customer engagement, purchases, risk, and revenue distributions.
Posted Mar 4, 2014
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Loyalty Builders has launched Customer Opportunity Analysis (COA) to deliver companies a virtual x-ray of their customer sets.

"Nobody else does this as we do," said Mark Klein, CEO and founder of Loyalty Builders, in a statement. "We examine the purchase behavior of every single customer, individual by individual. This approach delivers a much clearer view of what customers are doing than looking at what customer segments alone can give you. And right now we're offering this analysis to qualified companies, free."

COA diagnostics give details on customers' buying behaviors, engagement, and purchasing patterns, revealing potential revenue opportunities. A COA looks at 11 measurements to evaluate how well a company's customer asset is being managed. Measurements include: customer lifetime value, revenue at risk, retention, churn, cross-sell efficiency, cross-sell opportunities, up-sell opportunities, breadth of purchase profile, existing customer activity, loyalty profile and likely buyers. The analysis is delivered by Loyalty Builders in a private webinar as a detailed PowerPoint report of key findings and insights.

"The first step your doctor takes in treating you is diagnosing the current state of your health," Klein said. "Our COA does the same thing for your business. It drills down to the individual customer level to uncover the opportunities you may not be aware of."

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