B2B predictive lead targeting provider Leadspace has launched a new targeting feature that helps B2B marketers and sales teams target companies that are most likely to purchase. The new capability is included as part of the latest version of Leadspace's cloud-based predictive lead targeting platform.
By mining the Web for targeted social indicators, such as products and technologies already being used in the company, Leadspace's predictive lead targeting system filters, segments, and scores prospective companies based on their purchase likelihood.
Leadspace users begin by conducting deep analysis of their existing customers to identify indicators that characterize their Ideal Buyer Profile. Using this benchmark, Leadspace scours the social Web, identifying, scoring, and segmenting leads based on the conversations among individuals who fit this profile, the products and technologies they use, job listings, company news, and high-quality firmographics data. The Leadspace on-demand data platform can then output named accounts, new leads who are likely buyers, or be used to score inbound leads, including anonymous Web site visitors.
In addition to the new company targeting feature, the latest release of Leadspace also includes broader integration with the Marketo marketing automation suite, an expanded company description in the prospecting tool that now indicates the products and technologies used by the company and a full company description, plus on-demand usage statistics to show which users are most active.
"Predictive lead targeting enables you to tap into the social conversations going on among individuals within your targeted companies, including job listings, news and more," said Leadspace's co-founder and vice president of products, Amnon Mishor, in a statement. "Based on your Ideal Customer Profile, our automated scoring algorithm identifies the specific organizations that are likely the most open to hearing about your solution, thereby significantly increasing conversions."