JustEnough Software, a provider of omnichannel demand management solutions for retail, wholesale and direct-to-consumer businesses, has released Customer Insights to help retailers analyze customer data and turn it into actionable insights to optimize assortments, promotions, and pricing.
JustEnough Customer Insights helps retailers to make the transformation from traditional product-centric planning to customer-centric planning.
"Customer centricity has come to the forefront as a critical component of the overall retail planning process, especially as consumer expectations for getting the products they want, when and where they want them, continues to increase," said Malcolm Buxton, CEO and president of JustEnough, in a statement. "Our solutions were built from the ground up for omnichannel planning, and by embracing actionable insights from customer data, retailers using our solutions will gain the efficiency, relevancy, and agility needed to prosper in today's omnichannel retail environment."
With the support of JustEnough's latest solution, retailers can do the following:
- Analyze customer behavior to understand which customers are most important to their businesses;
- Segment and cluster customers to localize and personalize assortments; and
- Identify which promotions mobilize their best customers and personalize and target promotions.