Indicative Launches Analytics Platform

Indicative, a provider of Web and mobile analytics for businesses, launched today out of private beta.

Indicative is the newest venture from the founders of Xtify(acquired by IBM) and meetMoi (acquired by Match.com). Its cloud-based analytics tools are designed to let users visualize and analyze their quantitative metrics.

"While the act of starting a business may be an art form, iterating on products and marketing campaigns can be made into a science if businesses have access to data that illustrates how they are performing," said Jeremy Levy, CEO and co-founder of Indicative, in a statement. "Indicative captures that data, synthesizes it, and then presents it to users through tools that make it easy to interpret and optimize their businesses in real time."

"In the course of building our businesses we are always looking for solutions that can help other businesses based on needs we find are unmet by existing solutions in market," said Andrew Weinreich, chairman and co-founder of Indicative, in a statement. "Indicative grew out of the challenges we faced at meetMoi as a direct marketing business without the right tools to measure the lifetime value of our users and return on investment for our marketing spend."

Indicative is designed to help businesses answer and visualize all questions they might have about their customers' activities, using tools including segmentations, funnel visualizations, and cohort analysis.

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