IBM to Acquire Resource/Ammirati
Resource/Ammirati is the first digital marketing agency to be acquired as IBM builds out its Interactive Experience practice.
Posted Jan 29, 2016
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IBM will acquire Resource/Ammirati, a digital marketing and creative agency, combining the companies' strategic, creative, and technology talents to address rising demand from businesses. Financial terms of the deal were not disclosed.

This is IBM's first acquisition of a digital marketing creative agency and adds to the design and digital experience capabilities it offers through IBM Interactive Experience(IBM iX), its global digital agency.

Columbus Ohio-based Resource/Ammirati will join more than 10,000 IBM iX employees. Resource/Ammirati's more than 300 associates in Columbus, Chicago, and New York will continue to serve a diverse roster of clients spanning consumer goods, retail, and financial services companies, such as Birchbox, DSW, Nationwide, Nestlé, Newell Rubbermaid, North American Breweries, Shaw Industries, Sherwin Williams, Toys 'R Us and White Castle.

"Resource/Ammirati has built its own stellar brand and reputation on a long, distinguished record of advancing leading brands in every industry," said Paul Papas, global leader of IBM Interactive Experience, in a statement. "That portfolio of work and proven expertise is a perfect complement to the experience design capabilities of iX, where we bring clients a distinct fusion of industry insight, design thinking, and end-to-end digital transformation, from the experience of the individual to the core processes of the client's enterprise."

"We see in IBM iX a reflection of Resource/Ammirati's own mission to use creativity, technology, and collaboration to make anything possible for our clients," said Resource/Ammirati founder and chairperson Nancy Kramer in a statement. "Our associates and clients will all benefit from IBM's global reach and resources, including access to additional strategic, design, and development talent as well as powerful analytics and technology expertise in cloud, mobile development, and systems integration. Additionally, IBM's legacy of progressive, associate-centric practices is a perfect match for our company's culture."

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