Demandware Acquires CQuotient
The acquisition of CQuotient helps Demandware accelerate data and analytics initiative.
Posted Oct 15, 2014
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Demandware, a provider of enterprise cloud commerce solutions, has acquired CQuotient, a next-generation cloud personalization provider.

The acquisition of CQuotient will accelerate Demandware's plans to turn the valuable data created across its community of leading retail brands into actionable insights that empower retailers to optimize their business and differentiate consumer shopping experiences.

CQuotient applies advanced predictive science to the full picture of the shopper journey, including online and offline customer and product data, promotions, and content. CQuotient's technology has demonstrated results across marketing touch points and shopping channels for enterprise retailers including The Children's Place, Staples, and The Men's Wearhouse.

"The CQuotient team, which includes world-class engineers and data scientists, is a fantastic addition to Demandware," said Tom Ebling, CEO of Demandware, in a statement. "CQuotient has developed a proven approach to convert large, complicated data into highly personalized shopping experiences. The combination of CQuotient's expertise and predictive technology with the data in our cloud platform will provide retailers with a competitive advantage that cannot be replicated by traditional on-premises solutions."

"Our mission has always been to transform retail by applying rigorous predictive science to consumer data across channels," said Rama Ramakrishnan, founder and CEO of CQuotient, in a statement. "We are thrilled to join the Demandware team and look forward to leveraging CQuotient predictive technology and data science expertise to deliver data-driven solutions that help retailers personalize the shopping experience and accelerate revenue growth."

Ramakrishnan will become Demandware's chief data scientist and will lead the company's data-driven research and development initiatives. Graeme Grant, president and chief operating officer of CQuotient, will also play an integral role at Demandware, defining and executing go-to-market strategies related to these initiatives.

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